MINI
ALWAYS CONTEMPORARY
CLIENT
British United Automobiles Inc.
SERVICES
Digital, Influencer Management, Publicity, Media Relations, Events & Activations
THE STORY
Not all cars can write motorsports history and be as recognisable as the MINI.
The MINI brand is all about passion and energy stemming from each MINI owner and the experiences they take their cars on, whether in the city or hundreds of miles away from it.
Enabling customer experiences on and off road.
MORE THAN CONCEPTS
ODV has been working with MINI since 2016, communicating its brand message on all fronts, through digital and content marketing, unique events and brand activations tailor-fit to each model’s personality, and through public relations generating valuable media traction.
Some of the agency’s work with the brand include the MINI Festival where the extra-limited MINI Monte Carlo Edition was previewed, the 60th Anniversary Campaign which culminated in a two-day celebration with over a hundred MINI owners forming a “60” image, MINI Trackday where guests were tutored by professional drivers, and the digital campaign of the MINI Countryman.
Seamlessly integrating online and offline environments.
